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In 1969, after 8 years of private operation, the Pillsbury Company developed Burger King and its parent company Burger King Corporation. At the time of the buy, Burger King had grown to 312 restaurants in the U.S.. Even though Pillsbury possessed and functioned the company, Burger King was still the object of a series of failed and successful acquisitions and divestitures.

In 1973, Chart House, owner of 350 BK restaurants at the time and one of Burger King's largest franchise groups, essayed to buy the chain from Pillsbury for $100 million (USD). When Chart House's bid failed, its owners, Billy and Jimmy Trotter, suggested that Pillsbury and Chart House spin off their respective Burger King holdings and merge the two entities into a separate company, an offer Pillsbury also rejected.

After the failed attempts to acquire BK, the relationship with Chart House and the Trotters began to sour; in 1979 BK successfully sued Chart House for improperly developing locations in Boston and Houston.